Pure and Wholesome Online Store
We bring you a wide range of wholesome, ethically made products delivered to your door.
We only sell natural, high quality pet products made by people who care about animals and want to do business differently.
Buy petfood >
Buy petfood >
Our Little Genie baby and mother products are biodegradable and designed to care for you, your baby and the earth.
Buy nappies & wipes >
Buy nappies & wipes >
We've spent a lot of time curating a collection of homeware, accessories and toys that are beautifully and sustainably made.
Buy homeware & accessories >
About Pure and Wholesome
We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.
PURE AND WHOLESOME ONLINE STORE CATEGORIES
Pet Food and Accessories
Little Genie Baby Wipes and Nappies
Homeware and Lifestyle Accessories
How To Care For Your First Kitten or Puppy
December 1, 2017
I have vivid memories as an eight year old going to chose my new kitten. Selecting her from the litter was easy as she was the most playful, social, black and white bundle of fluff. I named her Panda on the spot and she snuggled under my shirt on the ride home. I was to be her new carer, provider an...